We needed to revolutionise property investment by making it about people, not percents. If nobody values the accommodation enough to cover the rent after all, how will you be able to concentrate on a return?
The renter must be at the center of the offering, to make a great property investment. From location, through to facilities, property layout to customer service. Healthy returns are driven by happy renters.
Brokers, developers and lettings businesses all take their percentages, they also take the focus from the end user and, with so many people involved, who has responsibility if something goes wrong?
We needed to swap confusion for revolution and change how individuals see property investment. We needed to take a brand new view. We’d eliminate the middle men as well as the renter would be our main focus.